HolidayCheck brand profile in Germany 2022
How high is the brand awareness of HolidayCheck in Germany?
When it comes to travel portal users, brand awareness of HolidayCheck is at 82% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is HolidayCheck in Germany?
In total, 27% of German travel portal users say they like HolidayCheck. However, in actuality, among the 82% of German respondents who know HolidayCheck, 33% of people like the brand.
What is the usage share of HolidayCheck in Germany?
All in all, 11% of travel portal users in Germany use HolidayCheck. That means, of the 82% who know the brand, 13% use them.
How loyal are the users of HolidayCheck?
Around 8% of travel portal users in Germany say they are likely to use HolidayCheck again. Set in relation to the 11% usage share of the brand, this means that 73% of their users show loyalty to the brand.
What's the buzz around HolidayCheck in Germany?
In August 2022, about 12% of German travel portal users had heard about HolidayCheck in the media, on social media, or in advertising over the past three months. Of the 82% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around HolidayCheck in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to travel portal users, brand awareness of HolidayCheck is at 82% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is HolidayCheck in Germany?
In total, 27% of German travel portal users say they like HolidayCheck. However, in actuality, among the 82% of German respondents who know HolidayCheck, 33% of people like the brand.
What is the usage share of HolidayCheck in Germany?
All in all, 11% of travel portal users in Germany use HolidayCheck. That means, of the 82% who know the brand, 13% use them.
How loyal are the users of HolidayCheck?
Around 8% of travel portal users in Germany say they are likely to use HolidayCheck again. Set in relation to the 11% usage share of the brand, this means that 73% of their users show loyalty to the brand.
What's the buzz around HolidayCheck in Germany?
In August 2022, about 12% of German travel portal users had heard about HolidayCheck in the media, on social media, or in advertising over the past three months. Of the 82% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around HolidayCheck in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
