Opodo brand profile in Germany 2022
How high is the brand awareness of Opodo in Germany?
When it comes to travel portal users, brand awareness of Opodo is at 56% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Opodo in Germany?
In total, 10% of German travel portal users say they like Opodo. However, in actuality, among the 56% of German respondents who know Opodo, 18% of people like the brand.
What is the usage share of Opodo in Germany?
All in all, 5% of travel portal users in Germany use Opodo. That means, of the 56% who know the brand, 9% use them.
How loyal are the users of Opodo?
Around 3% of travel portal users in Germany say they are likely to use Opodo again. Set in relation to the 5% usage share of the brand, this means that 60% of their users show loyalty to the brand.
What's the buzz around Opodo in Germany?
In August 2022, about 6% of German travel portal users had heard about Opodo in the media, on social media, or in advertising over the past three months. Of the 56% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Opodo in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to travel portal users, brand awareness of Opodo is at 56% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Opodo in Germany?
In total, 10% of German travel portal users say they like Opodo. However, in actuality, among the 56% of German respondents who know Opodo, 18% of people like the brand.
What is the usage share of Opodo in Germany?
All in all, 5% of travel portal users in Germany use Opodo. That means, of the 56% who know the brand, 9% use them.
How loyal are the users of Opodo?
Around 3% of travel portal users in Germany say they are likely to use Opodo again. Set in relation to the 5% usage share of the brand, this means that 60% of their users show loyalty to the brand.
What's the buzz around Opodo in Germany?
In August 2022, about 6% of German travel portal users had heard about Opodo in the media, on social media, or in advertising over the past three months. Of the 56% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Opodo in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
