Expedia brand profile in Germany 2022
How high is the brand awareness of Expedia in Germany?
When it comes to travel portal users, brand awareness of Expedia is at 86% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Expedia in Germany?
In total, 29% of German travel portal users say they like Expedia. However, in actuality, among the 86% of German respondents who know Expedia, 34% of people like the brand.
What is the usage share of Expedia in Germany?
All in all, 15% of travel portal users in Germany use Expedia. That means, of the 86% who know the brand, 17% use them.
How loyal are the users of Expedia?
Around 11% of travel portal users in Germany say they are likely to use Expedia again. Set in relation to the 15% usage share of the brand, this means that 73% of their users show loyalty to the brand.
What's the buzz around Expedia in Germany?
In August 2022, about 20% of German travel portal users had heard about Expedia in the media, on social media, or in advertising over the past three months. Of the 86% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around Expedia in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to travel portal users, brand awareness of Expedia is at 86% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Expedia in Germany?
In total, 29% of German travel portal users say they like Expedia. However, in actuality, among the 86% of German respondents who know Expedia, 34% of people like the brand.
What is the usage share of Expedia in Germany?
All in all, 15% of travel portal users in Germany use Expedia. That means, of the 86% who know the brand, 17% use them.
How loyal are the users of Expedia?
Around 11% of travel portal users in Germany say they are likely to use Expedia again. Set in relation to the 15% usage share of the brand, this means that 73% of their users show loyalty to the brand.
What's the buzz around Expedia in Germany?
In August 2022, about 20% of German travel portal users had heard about Expedia in the media, on social media, or in advertising over the past three months. Of the 86% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around Expedia in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
