effect brand profile in Germany 2022
How high is the brand awareness of effect in Germany?
When it comes to energy drink consumers, brand awareness of effect is at 80% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is effect in Germany?
In total, 28% of German energy drink consumers say they like effect. However, in actuality, among the 80% of German respondents who know effect, 35% of people like the brand.
What is the usage share of effect in Germany?
All in all, 27% of energy drink consumers in Germany use effect. That means, of the 80% who know the brand, 34% use them.
How loyal are the consumers of effect?
Around 19% of energy drink consumers in Germany say they are likely to use effect again. Set in relation to the 27% usage share of the brand, this means that 70% of their consumers show loyalty to the brand.
What's the buzz around effect in Germany?
In August 2022, about 14% of German energy drink consumers had heard about effect in the media, on social media, or in advertising over the past three months. Of the 80% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around effect in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to energy drink consumers, brand awareness of effect is at 80% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is effect in Germany?
In total, 28% of German energy drink consumers say they like effect. However, in actuality, among the 80% of German respondents who know effect, 35% of people like the brand.
What is the usage share of effect in Germany?
All in all, 27% of energy drink consumers in Germany use effect. That means, of the 80% who know the brand, 34% use them.
How loyal are the consumers of effect?
Around 19% of energy drink consumers in Germany say they are likely to use effect again. Set in relation to the 27% usage share of the brand, this means that 70% of their consumers show loyalty to the brand.
What's the buzz around effect in Germany?
In August 2022, about 14% of German energy drink consumers had heard about effect in the media, on social media, or in advertising over the past three months. Of the 80% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around effect in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
