Tennent's brand profile in the UK 2022
How high is the brand awareness of Tennent's in the UK?
When it comes to beer drinkers, brand awareness of Tennent's is at 69% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Tennent's in the UK?
In total, 6% of UK beer drinkers say they like Tennent's. However, in actuality, among the 69% of UK respondents who know Tennent's, 9% of people like the brand.
What is the usage share of Tennent's in the UK?
All in all, 6% of beer drinkers in the UK use Tennent's. That means, of the 69% who know the brand, 9% use them.
How loyal are the drinkers of Tennent's?
Around 4% of beer drinkers in the UK say they are likely to use Tennent's again. Set in relation to the 6% usage share of the brand, this means that 67% of their drinkers show loyalty to the brand.
What's the buzz around Tennent's in the UK?
In August 2022, about 2% of UK beer drinkers had heard about Tennent's in the media, on social media, or in advertising over the past three months. Of the 69% who know the brand, that's 3%, meaning at the time of the survey there's little to no buzz around Tennent's in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to beer drinkers, brand awareness of Tennent's is at 69% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Tennent's in the UK?
In total, 6% of UK beer drinkers say they like Tennent's. However, in actuality, among the 69% of UK respondents who know Tennent's, 9% of people like the brand.
What is the usage share of Tennent's in the UK?
All in all, 6% of beer drinkers in the UK use Tennent's. That means, of the 69% who know the brand, 9% use them.
How loyal are the drinkers of Tennent's?
Around 4% of beer drinkers in the UK say they are likely to use Tennent's again. Set in relation to the 6% usage share of the brand, this means that 67% of their drinkers show loyalty to the brand.
What's the buzz around Tennent's in the UK?
In August 2022, about 2% of UK beer drinkers had heard about Tennent's in the media, on social media, or in advertising over the past three months. Of the 69% who know the brand, that's 3%, meaning at the time of the survey there's little to no buzz around Tennent's in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
