Booster brand profile in Germany 2022
When it comes to energy drink consumers, brand awareness of Booster is at 77% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Booster in Germany?
In total, 32% of German energy drink consumers say they like Booster. However, in actuality, among the 77% of German respondents who know Booster, 42% of people like the brand.
What is the usage share of Booster in Germany?
All in all, 33% of energy drink consumers in Germany use Booster. That means, of the 77% who know the brand, 43% use them.
How loyal are the consumers of Booster?
Around 24% of energy drink consumers in Germany say they are likely to use Booster again. Set in relation to the 33% usage share of the brand, this means that 73% of their consumers show loyalty to the brand.
What's the buzz around Booster in Germany?
In August 2022, about 16% of German energy drink consumers had heard about Booster in the media, on social media, or in advertising over the past three months. Of the 77% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around Booster in Germany.
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