eDreams brand profile in Germany 2022
When it comes to travel portal users, brand awareness of eDreams is at 21% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is eDreams in Germany?
In total, 5% of German travel portal users say they like eDreams. However, in actuality, among the 21% of German respondents who know eDreams, 24% of people like the brand.
What is the usage share of eDreams in Germany?
All in all, 3% of travel portal users in Germany use eDreams. That means, of the 21% who know the brand, 14% use them.
How loyal are the users of eDreams?
Around 1% of travel portal users in Germany say they are likely to use eDreams again. Set in relation to the 3% usage share of the brand, this means that 33% of their users show loyalty to the brand.
What's the buzz around eDreams in Germany?
In August 2022, about 3% of German travel portal users had heard about eDreams in the media, on social media, or in advertising over the past three months. Of the 21% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around eDreams in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.