Warsteiner brand profile in Germany 2022
How high is the brand awareness of Warsteiner in Germany?
When it comes to beer drinkers, brand awareness of Warsteiner is at 92% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Warsteiner in Germany?
In total, 26% of German beer drinkers say they like Warsteiner. However, in actuality, among the 92% of German respondents who know Warsteiner, 28% of people like the brand.
What is the usage share of Warsteiner in Germany?
All in all, 22% of beer drinkers in Germany use Warsteiner. That means, of the 92% who know the brand, 24% use them.
How loyal are the drinkers of Warsteiner?
Around 18% of beer drinkers in Germany say they are likely to use Warsteiner again. Set in relation to the 22% usage share of the brand, this means that 82% of their drinkers show loyalty to the brand.
What's the buzz around Warsteiner in Germany?
In August 2022, about 15% of German beer drinkers had heard about Warsteiner in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around Warsteiner in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to beer drinkers, brand awareness of Warsteiner is at 92% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Warsteiner in Germany?
In total, 26% of German beer drinkers say they like Warsteiner. However, in actuality, among the 92% of German respondents who know Warsteiner, 28% of people like the brand.
What is the usage share of Warsteiner in Germany?
All in all, 22% of beer drinkers in Germany use Warsteiner. That means, of the 92% who know the brand, 24% use them.
How loyal are the drinkers of Warsteiner?
Around 18% of beer drinkers in Germany say they are likely to use Warsteiner again. Set in relation to the 22% usage share of the brand, this means that 82% of their drinkers show loyalty to the brand.
What's the buzz around Warsteiner in Germany?
In August 2022, about 15% of German beer drinkers had heard about Warsteiner in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around Warsteiner in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
