SunExpress brand profile in Germany 2022
How high is the brand awareness of SunExpress in Germany?
When it comes to airline customers, brand awareness of SunExpress is at 60% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is SunExpress in Germany?
In total, 17% of German airline customers say they like SunExpress. However, in actuality, among the 60% of German respondents who know SunExpress, 28% of people like the brand.
What is the usage share of SunExpress in Germany?
All in all, 13% of airline customers in Germany use SunExpress. That means, of the 60% who know the brand, 22% use them.
How loyal are the customers of SunExpress?
Around 10% of airline customers in Germany say they are likely to use SunExpress again. Set in relation to the 13% usage share of the brand, this means that 77% of their customers show loyalty to the brand.
What's the buzz around SunExpress in Germany?
In August 2022, about 7% of German airline customers had heard about SunExpress in the media, on social media, or in advertising over the past three months. Of the 60% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around SunExpress in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to airline customers, brand awareness of SunExpress is at 60% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is SunExpress in Germany?
In total, 17% of German airline customers say they like SunExpress. However, in actuality, among the 60% of German respondents who know SunExpress, 28% of people like the brand.
What is the usage share of SunExpress in Germany?
All in all, 13% of airline customers in Germany use SunExpress. That means, of the 60% who know the brand, 22% use them.
How loyal are the customers of SunExpress?
Around 10% of airline customers in Germany say they are likely to use SunExpress again. Set in relation to the 13% usage share of the brand, this means that 77% of their customers show loyalty to the brand.
What's the buzz around SunExpress in Germany?
In August 2022, about 7% of German airline customers had heard about SunExpress in the media, on social media, or in advertising over the past three months. Of the 60% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around SunExpress in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
