Urlaubsguru brand profile in Germany 2022
How high is the brand awareness of Urlaubsguru in Germany?
When it comes to travel portal users, brand awareness of Urlaubsguru is at 48% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Urlaubsguru in Germany?
In total, 11% of German travel portal users say they like Urlaubsguru. However, in actuality, among the 48% of German respondents who know Urlaubsguru, 23% of people like the brand.
What is the usage share of Urlaubsguru in Germany?
All in all, 4% of travel portal users in Germany use Urlaubsguru. That means, of the 48% who know the brand, 8% use them.
How loyal are the users of Urlaubsguru?
Around 2% of travel portal users in Germany say they are likely to use Urlaubsguru again. Set in relation to the 4% usage share of the brand, this means that 50% of their users show loyalty to the brand.
What's the buzz around Urlaubsguru in Germany?
In August 2022, about 4% of German travel portal users had heard about Urlaubsguru in the media, on social media, or in advertising over the past three months. Of the 48% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around Urlaubsguru in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to travel portal users, brand awareness of Urlaubsguru is at 48% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Urlaubsguru in Germany?
In total, 11% of German travel portal users say they like Urlaubsguru. However, in actuality, among the 48% of German respondents who know Urlaubsguru, 23% of people like the brand.
What is the usage share of Urlaubsguru in Germany?
All in all, 4% of travel portal users in Germany use Urlaubsguru. That means, of the 48% who know the brand, 8% use them.
How loyal are the users of Urlaubsguru?
Around 2% of travel portal users in Germany say they are likely to use Urlaubsguru again. Set in relation to the 4% usage share of the brand, this means that 50% of their users show loyalty to the brand.
What's the buzz around Urlaubsguru in Germany?
In August 2022, about 4% of German travel portal users had heard about Urlaubsguru in the media, on social media, or in advertising over the past three months. Of the 48% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around Urlaubsguru in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
