Ab-in-den-Urlaub brand profile in Germany 2022
How high is the brand awareness of Ab-in-den-Urlaub in Germany?
When it comes to travel portal users, brand awareness of Ab-in-den-Urlaub is at 79% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Ab-in-den-Urlaub in Germany?
In total, 28% of German travel portal users say they like Ab-in-den-Urlaub. However, in actuality, among the 79% of German respondents who know Ab-in-den-Urlaub, 35% of people like the brand.
What is the usage share of Ab-in-den-Urlaub in Germany?
All in all, 14% of travel portal users in Germany use Ab-in-den-Urlaub. That means, of the 79% who know the brand, 18% use them.
How loyal are the users of Ab-in-den-Urlaub?
Around 12% of travel portal users in Germany say they are likely to use Ab-in-den-Urlaub again. Set in relation to the 14% usage share of the brand, this means that 86% of their users show loyalty to the brand.
What's the buzz around Ab-in-den-Urlaub in Germany?
In August 2022, about 28% of German travel portal users had heard about Ab-in-den-Urlaub in the media, on social media, or in advertising over the past three months. Of the 79% who know the brand, that's 35%, meaning at the time of the survey there's some buzz around Ab-in-den-Urlaub in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to travel portal users, brand awareness of Ab-in-den-Urlaub is at 79% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Ab-in-den-Urlaub in Germany?
In total, 28% of German travel portal users say they like Ab-in-den-Urlaub. However, in actuality, among the 79% of German respondents who know Ab-in-den-Urlaub, 35% of people like the brand.
What is the usage share of Ab-in-den-Urlaub in Germany?
All in all, 14% of travel portal users in Germany use Ab-in-den-Urlaub. That means, of the 79% who know the brand, 18% use them.
How loyal are the users of Ab-in-den-Urlaub?
Around 12% of travel portal users in Germany say they are likely to use Ab-in-den-Urlaub again. Set in relation to the 14% usage share of the brand, this means that 86% of their users show loyalty to the brand.
What's the buzz around Ab-in-den-Urlaub in Germany?
In August 2022, about 28% of German travel portal users had heard about Ab-in-den-Urlaub in the media, on social media, or in advertising over the past three months. Of the 79% who know the brand, that's 35%, meaning at the time of the survey there's some buzz around Ab-in-den-Urlaub in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
