Booking.com brand profile in Germany 2022
How high is the brand awareness of Booking.com in Germany?
When it comes to travel portal users, brand awareness of Booking.com is at 89% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Booking.com in Germany?
In total, 57% of German travel portal users say they like Booking.com. However, in actuality, among the 89% of German respondents who know Booking.com, 64% of people like the brand.
What is the usage share of Booking.com in Germany?
All in all, 48% of travel portal users in Germany use Booking.com. That means, of the 89% who know the brand, 54% use them.
How loyal are the users of Booking.com?
Around 43% of travel portal users in Germany say they are likely to use Booking.com again. Set in relation to the 48% usage share of the brand, this means that 90% of their users show loyalty to the brand.
What's the buzz around Booking.com in Germany?
In August 2022, about 44% of German travel portal users had heard about Booking.com in the media, on social media, or in advertising over the past three months. Of the 89% who know the brand, that's 49%, meaning at the time of the survey there's some buzz around Booking.com in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to travel portal users, brand awareness of Booking.com is at 89% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Booking.com in Germany?
In total, 57% of German travel portal users say they like Booking.com. However, in actuality, among the 89% of German respondents who know Booking.com, 64% of people like the brand.
What is the usage share of Booking.com in Germany?
All in all, 48% of travel portal users in Germany use Booking.com. That means, of the 89% who know the brand, 54% use them.
How loyal are the users of Booking.com?
Around 43% of travel portal users in Germany say they are likely to use Booking.com again. Set in relation to the 48% usage share of the brand, this means that 90% of their users show loyalty to the brand.
What's the buzz around Booking.com in Germany?
In August 2022, about 44% of German travel portal users had heard about Booking.com in the media, on social media, or in advertising over the past three months. Of the 89% who know the brand, that's 49%, meaning at the time of the survey there's some buzz around Booking.com in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
