Norwegian brand profile in Germany 2022
How high is the brand awareness of Norwegian in Germany?
When it comes to airline customers, brand awareness of Norwegian is at 40% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Norwegian in Germany?
In total, 10% of German airline customers say they like Norwegian. However, in actuality, among the 40% of German respondents who know Norwegian, 25% of people like the brand.
What is the usage share of Norwegian in Germany?
All in all, 3% of airline customers in Germany use Norwegian. That means, of the 40% who know the brand, 8% use them.
How loyal are the customers of Norwegian?
Around 2% of airline customers in Germany say they are likely to use Norwegian again. Set in relation to the 3% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around Norwegian in Germany?
In August 2022, about 4% of German airline customers had heard about Norwegian in the media, on social media, or in advertising over the past three months. Of the 40% who know the brand, that's 10%, meaning at the time of the survey there's little buzz around Norwegian in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to airline customers, brand awareness of Norwegian is at 40% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Norwegian in Germany?
In total, 10% of German airline customers say they like Norwegian. However, in actuality, among the 40% of German respondents who know Norwegian, 25% of people like the brand.
What is the usage share of Norwegian in Germany?
All in all, 3% of airline customers in Germany use Norwegian. That means, of the 40% who know the brand, 8% use them.
How loyal are the customers of Norwegian?
Around 2% of airline customers in Germany say they are likely to use Norwegian again. Set in relation to the 3% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around Norwegian in Germany?
In August 2022, about 4% of German airline customers had heard about Norwegian in the media, on social media, or in advertising over the past three months. Of the 40% who know the brand, that's 10%, meaning at the time of the survey there's little buzz around Norwegian in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
