Peroni Nastro Azzurro brand profile in the UK 2022
How high is the brand awareness of Peroni Nastro Azzurro in the UK?
When it comes to beer drinkers, brand awareness of Peroni Nastro Azzurro is at 81% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Peroni Nastro Azzurro in the UK?
In total, 30% of UK beer drinkers say they like Peroni Nastro Azzurro. However, in actuality, among the 81% of UK respondents who know Peroni Nastro Azzurro, 37% of people like the brand.
What is the usage share of Peroni Nastro Azzurro in the UK?
All in all, 26% of beer drinkers in the UK use Peroni Nastro Azzurro. That means, of the 81% who know the brand, 32% use them.
How loyal are the drinkers of Peroni Nastro Azzurro?
Around 24% of beer drinkers in the UK say they are likely to use Peroni Nastro Azzurro again. Set in relation to the 26% usage share of the brand, this means that 92% of their drinkers show loyalty to the brand.
What's the buzz around Peroni Nastro Azzurro in the UK?
In August 2022, about 9% of UK beer drinkers had heard about Peroni Nastro Azzurro in the media, on social media, or in advertising over the past three months. Of the 81% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Peroni Nastro Azzurro in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to beer drinkers, brand awareness of Peroni Nastro Azzurro is at 81% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Peroni Nastro Azzurro in the UK?
In total, 30% of UK beer drinkers say they like Peroni Nastro Azzurro. However, in actuality, among the 81% of UK respondents who know Peroni Nastro Azzurro, 37% of people like the brand.
What is the usage share of Peroni Nastro Azzurro in the UK?
All in all, 26% of beer drinkers in the UK use Peroni Nastro Azzurro. That means, of the 81% who know the brand, 32% use them.
How loyal are the drinkers of Peroni Nastro Azzurro?
Around 24% of beer drinkers in the UK say they are likely to use Peroni Nastro Azzurro again. Set in relation to the 26% usage share of the brand, this means that 92% of their drinkers show loyalty to the brand.
What's the buzz around Peroni Nastro Azzurro in the UK?
In August 2022, about 9% of UK beer drinkers had heard about Peroni Nastro Azzurro in the media, on social media, or in advertising over the past three months. Of the 81% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Peroni Nastro Azzurro in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
