MILES brand profile in Germany 2022
How high is the brand awareness of MILES in Germany?
When it comes to mobility service users, brand awareness of MILES is at 34% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is MILES in Germany?
In total, 11% of German mobility service users say they like MILES. However, in actuality, among the 34% of German respondents who know MILES, 32% of people like the brand.
What is the usage share of MILES in Germany?
All in all, 7% of mobility service users in Germany use MILES. That means, of the 34% who know the brand, 21% use them.
How loyal are the users of MILES?
Around 5% of mobility service users in Germany say they are likely to use MILES again. Set in relation to the 7% usage share of the brand, this means that 71% of their users show loyalty to the brand.
What's the buzz around MILES in Germany?
In August 2022, about 7% of German mobility service users had heard about MILES in the media, on social media, or in advertising over the past three months. Of the 34% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around MILES in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to mobility service users, brand awareness of MILES is at 34% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is MILES in Germany?
In total, 11% of German mobility service users say they like MILES. However, in actuality, among the 34% of German respondents who know MILES, 32% of people like the brand.
What is the usage share of MILES in Germany?
All in all, 7% of mobility service users in Germany use MILES. That means, of the 34% who know the brand, 21% use them.
How loyal are the users of MILES?
Around 5% of mobility service users in Germany say they are likely to use MILES again. Set in relation to the 7% usage share of the brand, this means that 71% of their users show loyalty to the brand.
What's the buzz around MILES in Germany?
In August 2022, about 7% of German mobility service users had heard about MILES in the media, on social media, or in advertising over the past three months. Of the 34% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around MILES in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
