Ryanair brand profile in Germany 2022
When it comes to airline customers, brand awareness of Ryanair is at 75% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Ryanair in Germany?
In total, 23% of German airline customers say they like Ryanair. However, in actuality, among the 75% of German respondents who know Ryanair, 31% of people like the brand.
What is the usage share of Ryanair in Germany?
All in all, 15% of airline customers in Germany use Ryanair. That means, of the 75% who know the brand, 20% use them.
How loyal are the customers of Ryanair?
Around 10% of airline customers in Germany say they are likely to use Ryanair again. Set in relation to the 15% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around Ryanair in Germany?
In August 2022, about 13% of German airline customers had heard about Ryanair in the media, on social media, or in advertising over the past three months. Of the 75% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Ryanair in Germany.
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