KLM Royal Dutch Airlines brand profile in Germany 2022
How high is the brand awareness of KLM Royal Dutch Airlines in Germany?
When it comes to airline customers, brand awareness of KLM Royal Dutch Airlines is at 47% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is KLM Royal Dutch Airlines in Germany?
In total, 13% of German airline customers say they like KLM Royal Dutch Airlines. However, in actuality, among the 47% of German respondents who know KLM Royal Dutch Airlines, 28% of people like the brand.
What is the usage share of KLM Royal Dutch Airlines in Germany?
All in all, 6% of airline customers in Germany use KLM Royal Dutch Airlines. That means, of the 47% who know the brand, 13% use them.
How loyal are the customers of KLM Royal Dutch Airlines?
Around 3% of airline customers in Germany say they are likely to use KLM Royal Dutch Airlines again. Set in relation to the 6% usage share of the brand, this means that 50% of their customers show loyalty to the brand.
What's the buzz around KLM Royal Dutch Airlines in Germany?
In August 2022, about 6% of German airline customers had heard about KLM Royal Dutch Airlines in the media, on social media, or in advertising over the past three months. Of the 47% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around KLM Royal Dutch Airlines in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to airline customers, brand awareness of KLM Royal Dutch Airlines is at 47% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is KLM Royal Dutch Airlines in Germany?
In total, 13% of German airline customers say they like KLM Royal Dutch Airlines. However, in actuality, among the 47% of German respondents who know KLM Royal Dutch Airlines, 28% of people like the brand.
What is the usage share of KLM Royal Dutch Airlines in Germany?
All in all, 6% of airline customers in Germany use KLM Royal Dutch Airlines. That means, of the 47% who know the brand, 13% use them.
How loyal are the customers of KLM Royal Dutch Airlines?
Around 3% of airline customers in Germany say they are likely to use KLM Royal Dutch Airlines again. Set in relation to the 6% usage share of the brand, this means that 50% of their customers show loyalty to the brand.
What's the buzz around KLM Royal Dutch Airlines in Germany?
In August 2022, about 6% of German airline customers had heard about KLM Royal Dutch Airlines in the media, on social media, or in advertising over the past three months. Of the 47% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around KLM Royal Dutch Airlines in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
