stadtmobil brand profile in Germany 2022
How high is the brand awareness of stadtmobil in Germany?
When it comes to mobility service users, brand awareness of stadtmobil is at 44% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is stadtmobil in Germany?
In total, 13% of German mobility service users say they like stadtmobil. However, in actuality, among the 44% of German respondents who know stadtmobil, 30% of people like the brand.
What is the usage share of stadtmobil in Germany?
All in all, 10% of mobility service users in Germany use stadtmobil. That means, of the 44% who know the brand, 23% use them.
How loyal are the users of stadtmobil?
Around 6% of mobility service users in Germany say they are likely to use stadtmobil again. Set in relation to the 10% usage share of the brand, this means that 60% of their users show loyalty to the brand.
What's the buzz around stadtmobil in Germany?
In August 2022, about 8% of German mobility service users had heard about stadtmobil in the media, on social media, or in advertising over the past three months. Of the 44% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around stadtmobil in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to mobility service users, brand awareness of stadtmobil is at 44% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is stadtmobil in Germany?
In total, 13% of German mobility service users say they like stadtmobil. However, in actuality, among the 44% of German respondents who know stadtmobil, 30% of people like the brand.
What is the usage share of stadtmobil in Germany?
All in all, 10% of mobility service users in Germany use stadtmobil. That means, of the 44% who know the brand, 23% use them.
How loyal are the users of stadtmobil?
Around 6% of mobility service users in Germany say they are likely to use stadtmobil again. Set in relation to the 10% usage share of the brand, this means that 60% of their users show loyalty to the brand.
What's the buzz around stadtmobil in Germany?
In August 2022, about 8% of German mobility service users had heard about stadtmobil in the media, on social media, or in advertising over the past three months. Of the 44% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around stadtmobil in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
