Wizz Air brand profile in Germany 2022
How high is the brand awareness of Wizz Air in Germany?
When it comes to airline customers, brand awareness of Wizz Air is at 31% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Wizz Air in Germany?
In total, 6% of German airline customers say they like Wizz Air. However, in actuality, among the 31% of German respondents who know Wizz Air, 19% of people like the brand.
What is the usage share of Wizz Air in Germany?
All in all, 4% of airline customers in Germany use Wizz Air. That means, of the 31% who know the brand, 13% use them.
How loyal are the customers of Wizz Air?
Around 3% of airline customers in Germany say they are likely to use Wizz Air again. Set in relation to the 4% usage share of the brand, this means that 75% of their customers show loyalty to the brand.
What's the buzz around Wizz Air in Germany?
In August 2022, about 3% of German airline customers had heard about Wizz Air in the media, on social media, or in advertising over the past three months. Of the 31% who know the brand, that's 10%, meaning at the time of the survey there's little to no buzz around Wizz Air in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to airline customers, brand awareness of Wizz Air is at 31% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Wizz Air in Germany?
In total, 6% of German airline customers say they like Wizz Air. However, in actuality, among the 31% of German respondents who know Wizz Air, 19% of people like the brand.
What is the usage share of Wizz Air in Germany?
All in all, 4% of airline customers in Germany use Wizz Air. That means, of the 31% who know the brand, 13% use them.
How loyal are the customers of Wizz Air?
Around 3% of airline customers in Germany say they are likely to use Wizz Air again. Set in relation to the 4% usage share of the brand, this means that 75% of their customers show loyalty to the brand.
What's the buzz around Wizz Air in Germany?
In August 2022, about 3% of German airline customers had heard about Wizz Air in the media, on social media, or in advertising over the past three months. Of the 31% who know the brand, that's 10%, meaning at the time of the survey there's little to no buzz around Wizz Air in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
