SHARE NOW brand profile in Germany 2022
When it comes to mobility service users, brand awareness of SHARE NOW is at 40% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is SHARE NOW in Germany?
In total, 10% of German mobility service users say they like SHARE NOW. However, in actuality, among the 40% of German respondents who know SHARE NOW, 25% of people like the brand.
What is the usage share of SHARE NOW in Germany?
All in all, 7% of mobility service users in Germany use SHARE NOW. That means, of the 40% who know the brand, 18% use them.
How loyal are the users of SHARE NOW?
Around 5% of mobility service users in Germany say they are likely to use SHARE NOW again. Set in relation to the 7% usage share of the brand, this means that 71% of their users show loyalty to the brand.
What's the buzz around SHARE NOW in Germany?
In August 2022, about 8% of German mobility service users had heard about SHARE NOW in the media, on social media, or in advertising over the past three months. Of the 40% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around SHARE NOW in Germany.
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