Iberia brand profile in Germany 2022
How high is the brand awareness of Iberia in Germany?
When it comes to airline customers, brand awareness of Iberia is at 46% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Iberia in Germany?
In total, 9% of German airline customers say they like Iberia. However, in actuality, among the 46% of German respondents who know Iberia, 20% of people like the brand.
What is the usage share of Iberia in Germany?
All in all, 4% of airline customers in Germany use Iberia. That means, of the 46% who know the brand, 9% use them.
How loyal are the customers of Iberia?
Around 2% of airline customers in Germany say they are likely to use Iberia again. Set in relation to the 4% usage share of the brand, this means that 50% of their customers show loyalty to the brand.
What's the buzz around Iberia in Germany?
In August 2022, about 4% of German airline customers had heard about Iberia in the media, on social media, or in advertising over the past three months. Of the 46% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around Iberia in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to airline customers, brand awareness of Iberia is at 46% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Iberia in Germany?
In total, 9% of German airline customers say they like Iberia. However, in actuality, among the 46% of German respondents who know Iberia, 20% of people like the brand.
What is the usage share of Iberia in Germany?
All in all, 4% of airline customers in Germany use Iberia. That means, of the 46% who know the brand, 9% use them.
How loyal are the customers of Iberia?
Around 2% of airline customers in Germany say they are likely to use Iberia again. Set in relation to the 4% usage share of the brand, this means that 50% of their customers show loyalty to the brand.
What's the buzz around Iberia in Germany?
In August 2022, about 4% of German airline customers had heard about Iberia in the media, on social media, or in advertising over the past three months. Of the 46% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around Iberia in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
