Tripadvisor brand profile in Germany 2022
How high is the brand awareness of Tripadvisor in Germany?
When it comes to travel portal users, brand awareness of Tripadvisor is at 70% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Tripadvisor in Germany?
In total, 15% of German travel portal users say they like Tripadvisor. However, in actuality, among the 70% of German respondents who know Tripadvisor, 21% of people like the brand.
What is the usage share of Tripadvisor in Germany?
All in all, 7% of travel portal users in Germany use Tripadvisor. That means, of the 70% who know the brand, 10% use them.
How loyal are the users of Tripadvisor?
Around 5% of travel portal users in Germany say they are likely to use Tripadvisor again. Set in relation to the 7% usage share of the brand, this means that 71% of their users show loyalty to the brand.
What's the buzz around Tripadvisor in Germany?
In August 2022, about 7% of German travel portal users had heard about Tripadvisor in the media, on social media, or in advertising over the past three months. Of the 70% who know the brand, that's 10%, meaning at the time of the survey there's little buzz around Tripadvisor in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to travel portal users, brand awareness of Tripadvisor is at 70% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Tripadvisor in Germany?
In total, 15% of German travel portal users say they like Tripadvisor. However, in actuality, among the 70% of German respondents who know Tripadvisor, 21% of people like the brand.
What is the usage share of Tripadvisor in Germany?
All in all, 7% of travel portal users in Germany use Tripadvisor. That means, of the 70% who know the brand, 10% use them.
How loyal are the users of Tripadvisor?
Around 5% of travel portal users in Germany say they are likely to use Tripadvisor again. Set in relation to the 7% usage share of the brand, this means that 71% of their users show loyalty to the brand.
What's the buzz around Tripadvisor in Germany?
In August 2022, about 7% of German travel portal users had heard about Tripadvisor in the media, on social media, or in advertising over the past three months. Of the 70% who know the brand, that's 10%, meaning at the time of the survey there's little buzz around Tripadvisor in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
