TUIfly brand profile in Germany 2022
How high is the brand awareness of TUIfly in Germany?
When it comes to airline customers, brand awareness of TUIfly is at 83% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is TUIfly in Germany?
In total, 27% of German airline customers say they like TUIfly. However, in actuality, among the 83% of German respondents who know TUIfly, 33% of people like the brand.
What is the usage share of TUIfly in Germany?
All in all, 12% of airline customers in Germany use TUIfly. That means, of the 83% who know the brand, 14% use them.
How loyal are the customers of TUIfly?
Around 9% of airline customers in Germany say they are likely to use TUIfly again. Set in relation to the 12% usage share of the brand, this means that 75% of their customers show loyalty to the brand.
What's the buzz around TUIfly in Germany?
In August 2022, about 11% of German airline customers had heard about TUIfly in the media, on social media, or in advertising over the past three months. Of the 83% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around TUIfly in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to airline customers, brand awareness of TUIfly is at 83% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is TUIfly in Germany?
In total, 27% of German airline customers say they like TUIfly. However, in actuality, among the 83% of German respondents who know TUIfly, 33% of people like the brand.
What is the usage share of TUIfly in Germany?
All in all, 12% of airline customers in Germany use TUIfly. That means, of the 83% who know the brand, 14% use them.
How loyal are the customers of TUIfly?
Around 9% of airline customers in Germany say they are likely to use TUIfly again. Set in relation to the 12% usage share of the brand, this means that 75% of their customers show loyalty to the brand.
What's the buzz around TUIfly in Germany?
In August 2022, about 11% of German airline customers had heard about TUIfly in the media, on social media, or in advertising over the past three months. Of the 83% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around TUIfly in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
