Thomas Cook brand profile in Germany 2022
How high is the brand awareness of Thomas Cook in Germany?
When it comes to travel portal users, brand awareness of Thomas Cook is at 70% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Thomas Cook in Germany?
In total, 11% of German travel portal users say they like Thomas Cook. However, in actuality, among the 70% of German respondents who know Thomas Cook, 16% of people like the brand.
What is the usage share of Thomas Cook in Germany?
All in all, 2% of travel portal users in Germany use Thomas Cook. That means, of the 70% who know the brand, 3% use them.
How loyal are the users of Thomas Cook?
Around 2% of travel portal users in Germany say they are likely to use Thomas Cook again. Set in relation to the 2% usage share of the brand, this means that 100% of their users show loyalty to the brand.
What's the buzz around Thomas Cook in Germany?
In August 2022, about 4% of German travel portal users had heard about Thomas Cook in the media, on social media, or in advertising over the past three months. Of the 70% who know the brand, that's 6%, meaning at the time of the survey there's little to no buzz around Thomas Cook in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to travel portal users, brand awareness of Thomas Cook is at 70% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Thomas Cook in Germany?
In total, 11% of German travel portal users say they like Thomas Cook. However, in actuality, among the 70% of German respondents who know Thomas Cook, 16% of people like the brand.
What is the usage share of Thomas Cook in Germany?
All in all, 2% of travel portal users in Germany use Thomas Cook. That means, of the 70% who know the brand, 3% use them.
How loyal are the users of Thomas Cook?
Around 2% of travel portal users in Germany say they are likely to use Thomas Cook again. Set in relation to the 2% usage share of the brand, this means that 100% of their users show loyalty to the brand.
What's the buzz around Thomas Cook in Germany?
In August 2022, about 4% of German travel portal users had heard about Thomas Cook in the media, on social media, or in advertising over the past three months. Of the 70% who know the brand, that's 6%, meaning at the time of the survey there's little to no buzz around Thomas Cook in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
