Bird brand profile in Germany 2022
How high is the brand awareness of Bird in Germany?
When it comes to e-scooter sharing users, brand awareness of Bird is at 47% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Bird in Germany?
In total, 19% of German e-scooter sharing users say they like Bird. However, in actuality, among the 47% of German respondents who know Bird, 40% of people like the brand.
What is the usage share of Bird in Germany?
All in all, 13% of e-scooter sharing users in Germany use Bird. That means, of the 47% who know the brand, 28% use them.
How loyal are the users of Bird?
Around 11% of e-scooter sharing users in Germany say they are likely to use Bird again. Set in relation to the 13% usage share of the brand, this means that 85% of their users show loyalty to the brand.
What's the buzz around Bird in Germany?
In August 2022, about 14% of German e-scooter sharing users had heard about Bird in the media, on social media, or in advertising over the past three months. Of the 47% who know the brand, that's 30%, meaning at the time of the survey there's some buzz around Bird in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to e-scooter sharing users, brand awareness of Bird is at 47% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Bird in Germany?
In total, 19% of German e-scooter sharing users say they like Bird. However, in actuality, among the 47% of German respondents who know Bird, 40% of people like the brand.
What is the usage share of Bird in Germany?
All in all, 13% of e-scooter sharing users in Germany use Bird. That means, of the 47% who know the brand, 28% use them.
How loyal are the users of Bird?
Around 11% of e-scooter sharing users in Germany say they are likely to use Bird again. Set in relation to the 13% usage share of the brand, this means that 85% of their users show loyalty to the brand.
What's the buzz around Bird in Germany?
In August 2022, about 14% of German e-scooter sharing users had heard about Bird in the media, on social media, or in advertising over the past three months. Of the 47% who know the brand, that's 30%, meaning at the time of the survey there's some buzz around Bird in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
