Enterprise Rent-A-Car brand profile in Germany 2022
How high is the brand awareness of Enterprise Rent-A-Car in Germany?
When it comes to car rental customers, brand awareness of Enterprise Rent-A-Car is at 66% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Enterprise Rent-A-Car in Germany?
In total, 19% of German car rental customers say they like Enterprise Rent-A-Car. However, in actuality, among the 66% of German respondents who know Enterprise Rent-A-Car, 29% of people like the brand.
What is the usage share of Enterprise Rent-A-Car in Germany?
All in all, 10% of car rental customers in Germany use Enterprise Rent-A-Car. That means, of the 66% who know the brand, 15% use them.
How loyal are the customers of Enterprise Rent-A-Car?
Around 7% of car rental customers in Germany say they are likely to use Enterprise Rent-A-Car again. Set in relation to the 10% usage share of the brand, this means that 70% of their customers show loyalty to the brand.
What's the buzz around Enterprise Rent-A-Car in Germany?
In August 2022, about 14% of German car rental customers had heard about Enterprise Rent-A-Car in the media, on social media, or in advertising over the past three months. Of the 66% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around Enterprise Rent-A-Car in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to car rental customers, brand awareness of Enterprise Rent-A-Car is at 66% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Enterprise Rent-A-Car in Germany?
In total, 19% of German car rental customers say they like Enterprise Rent-A-Car. However, in actuality, among the 66% of German respondents who know Enterprise Rent-A-Car, 29% of people like the brand.
What is the usage share of Enterprise Rent-A-Car in Germany?
All in all, 10% of car rental customers in Germany use Enterprise Rent-A-Car. That means, of the 66% who know the brand, 15% use them.
How loyal are the customers of Enterprise Rent-A-Car?
Around 7% of car rental customers in Germany say they are likely to use Enterprise Rent-A-Car again. Set in relation to the 10% usage share of the brand, this means that 70% of their customers show loyalty to the brand.
What's the buzz around Enterprise Rent-A-Car in Germany?
In August 2022, about 14% of German car rental customers had heard about Enterprise Rent-A-Car in the media, on social media, or in advertising over the past three months. Of the 66% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around Enterprise Rent-A-Car in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
