Budget brand profile in Germany 2022
How high is the brand awareness of Budget in Germany?
When it comes to car rental customers, brand awareness of Budget is at 37% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Budget in Germany?
In total, 9% of German car rental customers say they like Budget. However, in actuality, among the 37% of German respondents who know Budget, 24% of people like the brand.
What is the usage share of Budget in Germany?
All in all, 4% of car rental customers in Germany use Budget. That means, of the 37% who know the brand, 11% use them.
How loyal are the customers of Budget?
Around 2% of car rental customers in Germany say they are likely to use Budget again. Set in relation to the 4% usage share of the brand, this means that 50% of their customers show loyalty to the brand.
What's the buzz around Budget in Germany?
In August 2022, about 7% of German car rental customers had heard about Budget in the media, on social media, or in advertising over the past three months. Of the 37% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Budget in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to car rental customers, brand awareness of Budget is at 37% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Budget in Germany?
In total, 9% of German car rental customers say they like Budget. However, in actuality, among the 37% of German respondents who know Budget, 24% of people like the brand.
What is the usage share of Budget in Germany?
All in all, 4% of car rental customers in Germany use Budget. That means, of the 37% who know the brand, 11% use them.
How loyal are the customers of Budget?
Around 2% of car rental customers in Germany say they are likely to use Budget again. Set in relation to the 4% usage share of the brand, this means that 50% of their customers show loyalty to the brand.
What's the buzz around Budget in Germany?
In August 2022, about 7% of German car rental customers had heard about Budget in the media, on social media, or in advertising over the past three months. Of the 37% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Budget in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
