Dollar Car Rental brand profile in Germany 2022
How high is the brand awareness of Dollar Car Rental in Germany?
When it comes to car rental customers, brand awareness of Dollar Car Rental is at 20% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Dollar Car Rental in Germany?
In total, 4% of German car rental customers say they like Dollar Car Rental. However, in actuality, among the 20% of German respondents who know Dollar Car Rental, 20% of people like the brand.
What is the usage share of Dollar Car Rental in Germany?
All in all, 4% of car rental customers in Germany use Dollar Car Rental. That means, of the 20% who know the brand, 20% use them.
How loyal are the customers of Dollar Car Rental?
Around 2% of car rental customers in Germany say they are likely to use Dollar Car Rental again. Set in relation to the 4% usage share of the brand, this means that 50% of their customers show loyalty to the brand.
What's the buzz around Dollar Car Rental in Germany?
In August 2022, about 5% of German car rental customers had heard about Dollar Car Rental in the media, on social media, or in advertising over the past three months. Of the 20% who know the brand, that's 25%, meaning at the time of the survey there's some buzz around Dollar Car Rental in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to car rental customers, brand awareness of Dollar Car Rental is at 20% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Dollar Car Rental in Germany?
In total, 4% of German car rental customers say they like Dollar Car Rental. However, in actuality, among the 20% of German respondents who know Dollar Car Rental, 20% of people like the brand.
What is the usage share of Dollar Car Rental in Germany?
All in all, 4% of car rental customers in Germany use Dollar Car Rental. That means, of the 20% who know the brand, 20% use them.
How loyal are the customers of Dollar Car Rental?
Around 2% of car rental customers in Germany say they are likely to use Dollar Car Rental again. Set in relation to the 4% usage share of the brand, this means that 50% of their customers show loyalty to the brand.
What's the buzz around Dollar Car Rental in Germany?
In August 2022, about 5% of German car rental customers had heard about Dollar Car Rental in the media, on social media, or in advertising over the past three months. Of the 20% who know the brand, that's 25%, meaning at the time of the survey there's some buzz around Dollar Car Rental in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
