SIXT brand profile in Germany 2022
How high is the brand awareness of SIXT in Germany?
When it comes to car rental customers, brand awareness of SIXT is at 89% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is SIXT in Germany?
In total, 62% of German car rental customers say they like SIXT. However, in actuality, among the 89% of German respondents who know SIXT, 70% of people like the brand.
What is the usage share of SIXT in Germany?
All in all, 47% of car rental customers in Germany use SIXT. That means, of the 89% who know the brand, 53% use them.
How loyal are the customers of SIXT?
Around 40% of car rental customers in Germany say they are likely to use SIXT again. Set in relation to the 47% usage share of the brand, this means that 85% of their customers show loyalty to the brand.
What's the buzz around SIXT in Germany?
In August 2022, about 40% of German car rental customers had heard about SIXT in the media, on social media, or in advertising over the past three months. Of the 89% who know the brand, that's 45%, meaning at the time of the survey there's some buzz around SIXT in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to car rental customers, brand awareness of SIXT is at 89% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is SIXT in Germany?
In total, 62% of German car rental customers say they like SIXT. However, in actuality, among the 89% of German respondents who know SIXT, 70% of people like the brand.
What is the usage share of SIXT in Germany?
All in all, 47% of car rental customers in Germany use SIXT. That means, of the 89% who know the brand, 53% use them.
How loyal are the customers of SIXT?
Around 40% of car rental customers in Germany say they are likely to use SIXT again. Set in relation to the 47% usage share of the brand, this means that 85% of their customers show loyalty to the brand.
What's the buzz around SIXT in Germany?
In August 2022, about 40% of German car rental customers had heard about SIXT in the media, on social media, or in advertising over the past three months. Of the 89% who know the brand, that's 45%, meaning at the time of the survey there's some buzz around SIXT in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
