Avis brand profile in Germany 2022
How high is the brand awareness of Avis in Germany?
When it comes to car rental customers, brand awareness of Avis is at 69% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Avis in Germany?
In total, 24% of German car rental customers say they like Avis. However, in actuality, among the 69% of German respondents who know Avis, 35% of people like the brand.
What is the usage share of Avis in Germany?
All in all, 14% of car rental customers in Germany use Avis. That means, of the 69% who know the brand, 20% use them.
How loyal are the customers of Avis?
Around 11% of car rental customers in Germany say they are likely to use Avis again. Set in relation to the 14% usage share of the brand, this means that 79% of their customers show loyalty to the brand.
What's the buzz around Avis in Germany?
In August 2022, about 14% of German car rental customers had heard about Avis in the media, on social media, or in advertising over the past three months. Of the 69% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around Avis in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to car rental customers, brand awareness of Avis is at 69% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Avis in Germany?
In total, 24% of German car rental customers say they like Avis. However, in actuality, among the 69% of German respondents who know Avis, 35% of people like the brand.
What is the usage share of Avis in Germany?
All in all, 14% of car rental customers in Germany use Avis. That means, of the 69% who know the brand, 20% use them.
How loyal are the customers of Avis?
Around 11% of car rental customers in Germany say they are likely to use Avis again. Set in relation to the 14% usage share of the brand, this means that 79% of their customers show loyalty to the brand.
What's the buzz around Avis in Germany?
In August 2022, about 14% of German car rental customers had heard about Avis in the media, on social media, or in advertising over the past three months. Of the 69% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around Avis in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
