How high is the brand awareness of Voi in Germany? When it comes to e-scooter sharing users, brand awareness of Voi is at 42% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Voi in Germany? In total, 12% of German e-scooter sharing users say they like Voi. However, in actuality, among the 42% of German respondents who know Voi, 29% of people like the brand.
What is the usage share of Voi in Germany? All in all, 11% of e-scooter sharing users in Germany use Voi. That means, of the 42% who know the brand, 26% use them.
How loyal are the users of Voi? Around 8% of e-scooter sharing users in Germany say they are likely to use Voi again. Set in relation to the 11% usage share of the brand, this means that 73% of their users show loyalty to the brand.
What's the buzz around Voi in Germany? In August 2022, about 7% of German e-scooter sharing users had heard about Voi in the media, on social media, or in advertising over the past three months. Of the 42% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Voi in Germany.
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Voi brand awareness, usage, popularity, loyalty, and buzz among e-scooter sharing users in Germany in 2022
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During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to e-scooter sharing, which of the following brands do you like?
Brand usage: When it comes to e-scooter sharing, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to e-scooter sharing, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (September 25, 2022). Voi brand awareness, usage, popularity, loyalty, and buzz among e-scooter sharing users in Germany in 2022 [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/forecasts/1335280/voi-e-scooter-sharing-brand-profile-in-germany
Statista. "Voi brand awareness, usage, popularity, loyalty, and buzz among e-scooter sharing users in Germany in 2022." Chart. September 25, 2022. Statista. Accessed July 23, 2024. https://www.statista.com/forecasts/1335280/voi-e-scooter-sharing-brand-profile-in-germany
Statista. (2022). Voi brand awareness, usage, popularity, loyalty, and buzz among e-scooter sharing users in Germany in 2022. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/forecasts/1335280/voi-e-scooter-sharing-brand-profile-in-germany
Statista. "Voi Brand Awareness, Usage, Popularity, Loyalty, and Buzz among E-scooter Sharing Users in Germany in 2022." Statista, Statista Inc., 25 Sep 2022, https://www.statista.com/forecasts/1335280/voi-e-scooter-sharing-brand-profile-in-germany
Statista, Voi brand awareness, usage, popularity, loyalty, and buzz among e-scooter sharing users in Germany in 2022 Statista, https://www.statista.com/forecasts/1335280/voi-e-scooter-sharing-brand-profile-in-germany (last visited July 23, 2024)
Voi brand awareness, usage, popularity, loyalty, and buzz among e-scooter sharing users in Germany in 2022 [Graph], Statista, September 25, 2022. [Online]. Available: https://www.statista.com/forecasts/1335280/voi-e-scooter-sharing-brand-profile-in-germany