STARCAR brand profile in Germany 2022
How high is the brand awareness of STARCAR in Germany?
When it comes to car rental customers, brand awareness of STARCAR is at 36% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is STARCAR in Germany?
In total, 9% of German car rental customers say they like STARCAR. However, in actuality, among the 36% of German respondents who know STARCAR, 25% of people like the brand.
What is the usage share of STARCAR in Germany?
All in all, 5% of car rental customers in Germany use STARCAR. That means, of the 36% who know the brand, 14% use them.
How loyal are the customers of STARCAR?
Around 4% of car rental customers in Germany say they are likely to use STARCAR again. Set in relation to the 5% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around STARCAR in Germany?
In August 2022, about 4% of German car rental customers had heard about STARCAR in the media, on social media, or in advertising over the past three months. Of the 36% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around STARCAR in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to car rental customers, brand awareness of STARCAR is at 36% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is STARCAR in Germany?
In total, 9% of German car rental customers say they like STARCAR. However, in actuality, among the 36% of German respondents who know STARCAR, 25% of people like the brand.
What is the usage share of STARCAR in Germany?
All in all, 5% of car rental customers in Germany use STARCAR. That means, of the 36% who know the brand, 14% use them.
How loyal are the customers of STARCAR?
Around 4% of car rental customers in Germany say they are likely to use STARCAR again. Set in relation to the 5% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around STARCAR in Germany?
In August 2022, about 4% of German car rental customers had heard about STARCAR in the media, on social media, or in advertising over the past three months. Of the 36% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around STARCAR in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
