Radeberger brand profile in Germany 2022
How high is the brand awareness of Radeberger in Germany?
When it comes to beer drinkers, brand awareness of Radeberger is at 89% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Radeberger in Germany?
In total, 20% of German beer drinkers say they like Radeberger. However, in actuality, among the 89% of German respondents who know Radeberger, 22% of people like the brand.
What is the usage share of Radeberger in Germany?
All in all, 18% of beer drinkers in Germany use Radeberger. That means, of the 89% who know the brand, 20% use them.
How loyal are the drinkers of Radeberger?
Around 13% of beer drinkers in Germany say they are likely to use Radeberger again. Set in relation to the 18% usage share of the brand, this means that 72% of their drinkers show loyalty to the brand.
What's the buzz around Radeberger in Germany?
In August 2022, about 17% of German beer drinkers had heard about Radeberger in the media, on social media, or in advertising over the past three months. Of the 89% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Radeberger in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to beer drinkers, brand awareness of Radeberger is at 89% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Radeberger in Germany?
In total, 20% of German beer drinkers say they like Radeberger. However, in actuality, among the 89% of German respondents who know Radeberger, 22% of people like the brand.
What is the usage share of Radeberger in Germany?
All in all, 18% of beer drinkers in Germany use Radeberger. That means, of the 89% who know the brand, 20% use them.
How loyal are the drinkers of Radeberger?
Around 13% of beer drinkers in Germany say they are likely to use Radeberger again. Set in relation to the 18% usage share of the brand, this means that 72% of their drinkers show loyalty to the brand.
What's the buzz around Radeberger in Germany?
In August 2022, about 17% of German beer drinkers had heard about Radeberger in the media, on social media, or in advertising over the past three months. Of the 89% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Radeberger in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
