Southwest Airlines brand profile in the United States 2022
How high is the brand awareness of Southwest Airlines in the United States?
When it comes to airline customers, brand awareness of Southwest Airlines is at 77% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Southwest Airlines in the United States?
In total, 33% of U.S. airline customers say they like Southwest Airlines. However, in actuality, among the 77% of U.S. respondents who know Southwest Airlines, 43% of people like the brand.
What is the usage share of Southwest Airlines in the United States?
All in all, 22% of airline customers in the United States use Southwest Airlines. That means, of the 77% who know the brand, 29% use them.
How loyal are the customers of Southwest Airlines?
Around 18% of airline customers in the United States say they are likely to use Southwest Airlines again. Set in relation to the 22% usage share of the brand, this means that 82% of their customers show loyalty to the brand.
What's the buzz around Southwest Airlines in the United States?
In August 2022, about 21% of U.S. airline customers had heard about Southwest Airlines in the media, on social media, or in advertising over the past three months. Of the 77% who know the brand, that's 27%, meaning at the time of the survey there's some buzz around Southwest Airlines in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to airline customers, brand awareness of Southwest Airlines is at 77% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Southwest Airlines in the United States?
In total, 33% of U.S. airline customers say they like Southwest Airlines. However, in actuality, among the 77% of U.S. respondents who know Southwest Airlines, 43% of people like the brand.
What is the usage share of Southwest Airlines in the United States?
All in all, 22% of airline customers in the United States use Southwest Airlines. That means, of the 77% who know the brand, 29% use them.
How loyal are the customers of Southwest Airlines?
Around 18% of airline customers in the United States say they are likely to use Southwest Airlines again. Set in relation to the 22% usage share of the brand, this means that 82% of their customers show loyalty to the brand.
What's the buzz around Southwest Airlines in the United States?
In August 2022, about 21% of U.S. airline customers had heard about Southwest Airlines in the media, on social media, or in advertising over the past three months. Of the 77% who know the brand, that's 27%, meaning at the time of the survey there's some buzz around Southwest Airlines in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
