Viator brand profile in the United States 2022
How high is the brand awareness of Viator in the United States?
When it comes to travel portal users, brand awareness of Viator is at 27% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Viator in the United States?
In total, 4% of U.S. travel portal users say they like Viator. However, in actuality, among the 27% of U.S. respondents who know Viator, 15% of people like the brand.
What is the usage share of Viator in the United States?
All in all, 5% of travel portal users in the United States use Viator. That means, of the 27% who know the brand, 19% use them.
How loyal are the users of Viator?
Around 4% of travel portal users in the United States say they are likely to use Viator again. Set in relation to the 5% usage share of the brand, this means that 80% of their users show loyalty to the brand.
What's the buzz around Viator in the United States?
In August 2022, about 4% of U.S. travel portal users had heard about Viator in the media, on social media, or in advertising over the past three months. Of the 27% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around Viator in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to travel portal users, brand awareness of Viator is at 27% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Viator in the United States?
In total, 4% of U.S. travel portal users say they like Viator. However, in actuality, among the 27% of U.S. respondents who know Viator, 15% of people like the brand.
What is the usage share of Viator in the United States?
All in all, 5% of travel portal users in the United States use Viator. That means, of the 27% who know the brand, 19% use them.
How loyal are the users of Viator?
Around 4% of travel portal users in the United States say they are likely to use Viator again. Set in relation to the 5% usage share of the brand, this means that 80% of their users show loyalty to the brand.
What's the buzz around Viator in the United States?
In August 2022, about 4% of U.S. travel portal users had heard about Viator in the media, on social media, or in advertising over the past three months. Of the 27% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around Viator in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
