Travelzoo brand profile in the United States 2023
When it comes to travel portal users, brand awareness of Travelzoo is at 37 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Travelzoo in the United States?
In total, 8 percent of U.S. travel portal users say they like Travelzoo.
What is the usage share of Travelzoo in the United States?
All in all, 5 percent of travel portal users in the United States use Travelzoo.
How loyal are the users of Travelzoo?
Around 3 percent of travel portal users in the United States say they are likely to use Travelzoo again. Set in relation to the 5 percent usage share of the brand, this means that around 60 percent of their users show loyalty to the brand.
What's the buzz around Travelzoo in the United States?
In June 2023, about 6 percent of U.S. travel portal users had heard about Travelzoo in the media, on social media, or in advertising over the past three months.