KLM Royal Dutch Airlines brand profile in the United States 2022
When it comes to airline customers, brand awareness of KLM Royal Dutch Airlines is at 35% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is KLM Royal Dutch Airlines in the United States?
In total, 7% of U.S. airline customers say they like KLM Royal Dutch Airlines. However, in actuality, among the 35% of U.S. respondents who know KLM Royal Dutch Airlines, 20% of people like the brand.
What is the usage share of KLM Royal Dutch Airlines in the United States?
All in all, 3% of airline customers in the United States use KLM Royal Dutch Airlines. That means, of the 35% who know the brand, 9% use them.
How loyal are the customers of KLM Royal Dutch Airlines?
Around 2% of airline customers in the United States say they are likely to use KLM Royal Dutch Airlines again. Set in relation to the 3% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around KLM Royal Dutch Airlines in the United States?
In August 2022, about 3% of U.S. airline customers had heard about KLM Royal Dutch Airlines in the media, on social media, or in advertising over the past three months. Of the 35% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around KLM Royal Dutch Airlines in the United States.
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