Hawaiian Airlines brand profile in the United States 2022
How high is the brand awareness of Hawaiian Airlines in the United States?
When it comes to airline customers, brand awareness of Hawaiian Airlines is at 55% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Hawaiian Airlines in the United States?
In total, 10% of U.S. airline customers say they like Hawaiian Airlines. However, in actuality, among the 55% of U.S. respondents who know Hawaiian Airlines, 18% of people like the brand.
What is the usage share of Hawaiian Airlines in the United States?
All in all, 5% of airline customers in the United States use Hawaiian Airlines. That means, of the 55% who know the brand, 9% use them.
How loyal are the customers of Hawaiian Airlines?
Around 4% of airline customers in the United States say they are likely to use Hawaiian Airlines again. Set in relation to the 5% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around Hawaiian Airlines in the United States?
In August 2022, about 6% of U.S. airline customers had heard about Hawaiian Airlines in the media, on social media, or in advertising over the past three months. Of the 55% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Hawaiian Airlines in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to airline customers, brand awareness of Hawaiian Airlines is at 55% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Hawaiian Airlines in the United States?
In total, 10% of U.S. airline customers say they like Hawaiian Airlines. However, in actuality, among the 55% of U.S. respondents who know Hawaiian Airlines, 18% of people like the brand.
What is the usage share of Hawaiian Airlines in the United States?
All in all, 5% of airline customers in the United States use Hawaiian Airlines. That means, of the 55% who know the brand, 9% use them.
How loyal are the customers of Hawaiian Airlines?
Around 4% of airline customers in the United States say they are likely to use Hawaiian Airlines again. Set in relation to the 5% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around Hawaiian Airlines in the United States?
In August 2022, about 6% of U.S. airline customers had heard about Hawaiian Airlines in the media, on social media, or in advertising over the past three months. Of the 55% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Hawaiian Airlines in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
