San Miguel brand profile in the UK 2022
When it comes to beer drinkers, brand awareness of San Miguel is at 89% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is San Miguel in the UK?
In total, 33% of UK beer drinkers say they like San Miguel. However, in actuality, among the 89% of UK respondents who know San Miguel, 37% of people like the brand.
What is the usage share of San Miguel in the UK?
All in all, 25% of beer drinkers in the UK use San Miguel. That means, of the 89% who know the brand, 28% use them.
How loyal are the drinkers of San Miguel?
Around 20% of beer drinkers in the UK say they are likely to use San Miguel again. Set in relation to the 25% usage share of the brand, this means that 80% of their drinkers show loyalty to the brand.
What's the buzz around San Miguel in the UK?
In August 2022, about 8% of UK beer drinkers had heard about San Miguel in the media, on social media, or in advertising over the past three months. Of the 89% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around San Miguel in the UK.
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