Lufthansa brand profile in Germany 2022
How high is the brand awareness of Lufthansa in Germany?
When it comes to airline customers, brand awareness of Lufthansa is at 92% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Lufthansa in Germany?
In total, 66% of German airline customers say they like Lufthansa. However, in actuality, among the 92% of German respondents who know Lufthansa, 72% of people like the brand.
What is the usage share of Lufthansa in Germany?
All in all, 44% of airline customers in Germany use Lufthansa. That means, of the 92% who know the brand, 48% use them.
How loyal are the customers of Lufthansa?
Around 39% of airline customers in Germany say they are likely to use Lufthansa again. Set in relation to the 44% usage share of the brand, this means that 89% of their customers show loyalty to the brand.
What's the buzz around Lufthansa in Germany?
In August 2022, about 42% of German airline customers had heard about Lufthansa in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 46%, meaning at the time of the survey there's some buzz around Lufthansa in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to airline customers, brand awareness of Lufthansa is at 92% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Lufthansa in Germany?
In total, 66% of German airline customers say they like Lufthansa. However, in actuality, among the 92% of German respondents who know Lufthansa, 72% of people like the brand.
What is the usage share of Lufthansa in Germany?
All in all, 44% of airline customers in Germany use Lufthansa. That means, of the 92% who know the brand, 48% use them.
How loyal are the customers of Lufthansa?
Around 39% of airline customers in Germany say they are likely to use Lufthansa again. Set in relation to the 44% usage share of the brand, this means that 89% of their customers show loyalty to the brand.
What's the buzz around Lufthansa in Germany?
In August 2022, about 42% of German airline customers had heard about Lufthansa in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 46%, meaning at the time of the survey there's some buzz around Lufthansa in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
