How high is the brand awareness of scouter in Germany? When it comes to mobility service users, brand awareness of scouter is at 31% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is scouter in Germany? In total, 8% of German mobility service users say they like scouter. However, in actuality, among the 31% of German respondents who know scouter, 26% of people like the brand.
What is the usage share of scouter in Germany? All in all, 5% of mobility service users in Germany use scouter. That means, of the 31% who know the brand, 16% use them.
How loyal are the users of scouter? Around 2% of mobility service users in Germany say they are likely to use scouter again. Set in relation to the 5% usage share of the brand, this means that 40% of their users show loyalty to the brand.
What's the buzz around scouter in Germany? In August 2022, about 5% of German mobility service users had heard about scouter in the media, on social media, or in advertising over the past three months. Of the 31% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around scouter in Germany.
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scouter brand awareness, usage, popularity, loyalty, and buzz among mobility service users in Germany in 2022
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During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to mobility services, which of the following brands do you like?
Brand usage: When it comes to mobility services, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to mobility services, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (September 25, 2022). scouter brand awareness, usage, popularity, loyalty, and buzz among mobility service users in Germany in 2022 [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/forecasts/1335253/scouter-mobility-services-brand-profile-in-germany
Statista. "scouter brand awareness, usage, popularity, loyalty, and buzz among mobility service users in Germany in 2022." Chart. September 25, 2022. Statista. Accessed July 23, 2024. https://www.statista.com/forecasts/1335253/scouter-mobility-services-brand-profile-in-germany
Statista. (2022). scouter brand awareness, usage, popularity, loyalty, and buzz among mobility service users in Germany in 2022. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/forecasts/1335253/scouter-mobility-services-brand-profile-in-germany
Statista. "Scouter Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Mobility Service Users in Germany in 2022." Statista, Statista Inc., 25 Sep 2022, https://www.statista.com/forecasts/1335253/scouter-mobility-services-brand-profile-in-germany
Statista, scouter brand awareness, usage, popularity, loyalty, and buzz among mobility service users in Germany in 2022 Statista, https://www.statista.com/forecasts/1335253/scouter-mobility-services-brand-profile-in-germany (last visited July 23, 2024)
scouter brand awareness, usage, popularity, loyalty, and buzz among mobility service users in Germany in 2022 [Graph], Statista, September 25, 2022. [Online]. Available: https://www.statista.com/forecasts/1335253/scouter-mobility-services-brand-profile-in-germany