Pilsner Urquell brand profile in Germany 2023
How high is the brand awareness of Pilsner Urquell in Germany?
When it comes to beer drinkers, brand awareness of Pilsner Urquell is at 70 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Pilsner Urquell in Germany?
In total, 13 percent of German beer drinkers say they like Pilsner Urquell. However, in actuality, among the 70 percent of German respondents who know Pilsner Urquell, 19 percent of people like the brand.
What is the usage share of Pilsner Urquell in Germany?
All in all, 9 percent of beer drinkers in Germany use Pilsner Urquell. That means, of the 70 percent who know the brand, 13 percent use them.
How loyal are the drinkers of Pilsner Urquell?
Around 7 percent of beer drinkers in Germany say they are likely to use Pilsner Urquell again. Set in relation to the 9 percent usage share of the brand, this means that 78 percent of their drinkers show loyalty to the brand.
What's the buzz around Pilsner Urquell in Germany?
In July 2023, about 6 percent of German beer drinkers had heard about Pilsner Urquell in the media, on social media, or in advertising over the past three months. Of the 70 percent who know the brand, that's 9 percent, meaning at the time of the survey there's little to no buzz around Pilsner Urquell in Germany.
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