Paulaner brand profile in Germany 2023
How high is the brand awareness of Paulaner in Germany?
When it comes to beer drinkers, brand awareness of Paulaner is at 87 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Paulaner in Germany?
In total, 27 percent of German beer drinkers say they like Paulaner. However, in actuality, among the 87 percent of German respondents who know Paulaner, 31 percent of people like the brand.
What is the usage share of Paulaner in Germany?
All in all, 19 percent of beer drinkers in Germany use Paulaner. That means, of the 87 percent who know the brand, 22 percent use them.
How loyal are the drinkers of Paulaner?
Around 15 percent of beer drinkers in Germany say they are likely to use Paulaner again. Set in relation to the 19 percent usage share of the brand, this means that 79 percent of their drinkers show loyalty to the brand.
What's the buzz around Paulaner in Germany?
In July 2023, about 18 percent of German beer drinkers had heard about Paulaner in the media, on social media, or in advertising over the past three months. Of the 87 percent who know the brand, that's 21 percent, meaning at the time of the survey there's little buzz around Paulaner in Germany.
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