SIXT share brand profile in Germany 2022
When it comes to mobility service users, brand awareness of SIXT share is at 76% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is SIXT share in Germany?
In total, 38% of German mobility service users say they like SIXT share. However, in actuality, among the 76% of German respondents who know SIXT share, 50% of people like the brand.
What is the usage share of SIXT share in Germany?
All in all, 26% of mobility service users in Germany use SIXT share. That means, of the 76% who know the brand, 34% use them.
How loyal are the users of SIXT share?
Around 20% of mobility service users in Germany say they are likely to use SIXT share again. Set in relation to the 26% usage share of the brand, this means that 77% of their users show loyalty to the brand.
What's the buzz around SIXT share in Germany?
In August 2022, about 23% of German mobility service users had heard about SIXT share in the media, on social media, or in advertising over the past three months. Of the 76% who know the brand, that's 30%, meaning at the time of the survey there's some buzz around SIXT share in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.