Eurowings brand profile in Germany 2022
When it comes to airline customers, brand awareness of Eurowings is at 86% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Eurowings in Germany?
In total, 36% of German airline customers say they like Eurowings. However, in actuality, among the 86% of German respondents who know Eurowings, 42% of people like the brand.
What is the usage share of Eurowings in Germany?
All in all, 22% of airline customers in Germany use Eurowings. That means, of the 86% who know the brand, 26% use them.
How loyal are the customers of Eurowings?
Around 16% of airline customers in Germany say they are likely to use Eurowings again. Set in relation to the 22% usage share of the brand, this means that 73% of their customers show loyalty to the brand.
What's the buzz around Eurowings in Germany?
In August 2022, about 21% of German airline customers had heard about Eurowings in the media, on social media, or in advertising over the past three months. Of the 86% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around Eurowings in Germany.
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