American Airlines brand profile in the United States 2022
How high is the brand awareness of American Airlines in the United States?
When it comes to airline customers, brand awareness of American Airlines is at 87% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is American Airlines in the United States?
In total, 44% of U.S. airline customers say they like American Airlines. However, in actuality, among the 87% of U.S. respondents who know American Airlines, 51% of people like the brand.
What is the usage share of American Airlines in the United States?
All in all, 32% of airline customers in the United States use American Airlines. That means, of the 87% who know the brand, 37% use them.
How loyal are the customers of American Airlines?
Around 25% of airline customers in the United States say they are likely to use American Airlines again. Set in relation to the 32% usage share of the brand, this means that 78% of their customers show loyalty to the brand.
What's the buzz around American Airlines in the United States?
In August 2022, about 32% of U.S. airline customers had heard about American Airlines in the media, on social media, or in advertising over the past three months. Of the 87% who know the brand, that's 37%, meaning at the time of the survey there's some buzz around American Airlines in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to airline customers, brand awareness of American Airlines is at 87% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is American Airlines in the United States?
In total, 44% of U.S. airline customers say they like American Airlines. However, in actuality, among the 87% of U.S. respondents who know American Airlines, 51% of people like the brand.
What is the usage share of American Airlines in the United States?
All in all, 32% of airline customers in the United States use American Airlines. That means, of the 87% who know the brand, 37% use them.
How loyal are the customers of American Airlines?
Around 25% of airline customers in the United States say they are likely to use American Airlines again. Set in relation to the 32% usage share of the brand, this means that 78% of their customers show loyalty to the brand.
What's the buzz around American Airlines in the United States?
In August 2022, about 32% of U.S. airline customers had heard about American Airlines in the media, on social media, or in advertising over the past three months. Of the 87% who know the brand, that's 37%, meaning at the time of the survey there's some buzz around American Airlines in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
