Emirates brand profile in Germany 2022
How high is the brand awareness of Emirates in Germany?
When it comes to airline customers, brand awareness of Emirates is at 74% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Emirates in Germany?
In total, 29% of German airline customers say they like Emirates. However, in actuality, among the 74% of German respondents who know Emirates, 39% of people like the brand.
What is the usage share of Emirates in Germany?
All in all, 12% of airline customers in Germany use Emirates. That means, of the 74% who know the brand, 16% use them.
How loyal are the customers of Emirates?
Around 9% of airline customers in Germany say they are likely to use Emirates again. Set in relation to the 12% usage share of the brand, this means that 75% of their customers show loyalty to the brand.
What's the buzz around Emirates in Germany?
In August 2022, about 23% of German airline customers had heard about Emirates in the media, on social media, or in advertising over the past three months. Of the 74% who know the brand, that's 31%, meaning at the time of the survey there's some buzz around Emirates in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to airline customers, brand awareness of Emirates is at 74% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Emirates in Germany?
In total, 29% of German airline customers say they like Emirates. However, in actuality, among the 74% of German respondents who know Emirates, 39% of people like the brand.
What is the usage share of Emirates in Germany?
All in all, 12% of airline customers in Germany use Emirates. That means, of the 74% who know the brand, 16% use them.
How loyal are the customers of Emirates?
Around 9% of airline customers in Germany say they are likely to use Emirates again. Set in relation to the 12% usage share of the brand, this means that 75% of their customers show loyalty to the brand.
What's the buzz around Emirates in Germany?
In August 2022, about 23% of German airline customers had heard about Emirates in the media, on social media, or in advertising over the past three months. Of the 74% who know the brand, that's 31%, meaning at the time of the survey there's some buzz around Emirates in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
