easyJet brand profile in Germany 2022
How high is the brand awareness of easyJet in Germany?
When it comes to airline customers, brand awareness of easyJet is at 68% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is easyJet in Germany?
In total, 19% of German airline customers say they like easyJet. However, in actuality, among the 68% of German respondents who know easyJet, 28% of people like the brand.
What is the usage share of easyJet in Germany?
All in all, 11% of airline customers in Germany use easyJet. That means, of the 68% who know the brand, 16% use them.
How loyal are the customers of easyJet?
Around 7% of airline customers in Germany say they are likely to use easyJet again. Set in relation to the 11% usage share of the brand, this means that 64% of their customers show loyalty to the brand.
What's the buzz around easyJet in Germany?
In August 2022, about 11% of German airline customers had heard about easyJet in the media, on social media, or in advertising over the past three months. Of the 68% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around easyJet in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to airline customers, brand awareness of easyJet is at 68% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is easyJet in Germany?
In total, 19% of German airline customers say they like easyJet. However, in actuality, among the 68% of German respondents who know easyJet, 28% of people like the brand.
What is the usage share of easyJet in Germany?
All in all, 11% of airline customers in Germany use easyJet. That means, of the 68% who know the brand, 16% use them.
How loyal are the customers of easyJet?
Around 7% of airline customers in Germany say they are likely to use easyJet again. Set in relation to the 11% usage share of the brand, this means that 64% of their customers show loyalty to the brand.
What's the buzz around easyJet in Germany?
In August 2022, about 11% of German airline customers had heard about easyJet in the media, on social media, or in advertising over the past three months. Of the 68% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around easyJet in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
