Condor brand profile in Germany 2022
When it comes to airline customers, brand awareness of Condor is at 81% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Condor in Germany?
In total, 34% of German airline customers say they like Condor. However, in actuality, among the 81% of German respondents who know Condor, 42% of people like the brand.
What is the usage share of Condor in Germany?
All in all, 18% of airline customers in Germany use Condor. That means, of the 81% who know the brand, 22% use them.
How loyal are the customers of Condor?
Around 13% of airline customers in Germany say they are likely to use Condor again. Set in relation to the 18% usage share of the brand, this means that 72% of their customers show loyalty to the brand.
What's the buzz around Condor in Germany?
In August 2022, about 16% of German airline customers had heard about Condor in the media, on social media, or in advertising over the past three months. Of the 81% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around Condor in Germany.
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