Air France brand profile in Germany 2022
How high is the brand awareness of Air France in Germany?
When it comes to airline customers, brand awareness of Air France is at 66% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Air France in Germany?
In total, 19% of German airline customers say they like Air France. However, in actuality, among the 66% of German respondents who know Air France, 29% of people like the brand.
What is the usage share of Air France in Germany?
All in all, 6% of airline customers in Germany use Air France. That means, of the 66% who know the brand, 9% use them.
How loyal are the customers of Air France?
Around 5% of airline customers in Germany say they are likely to use Air France again. Set in relation to the 6% usage share of the brand, this means that 83% of their customers show loyalty to the brand.
What's the buzz around Air France in Germany?
In August 2022, about 8% of German airline customers had heard about Air France in the media, on social media, or in advertising over the past three months. Of the 66% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Air France in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to airline customers, brand awareness of Air France is at 66% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Air France in Germany?
In total, 19% of German airline customers say they like Air France. However, in actuality, among the 66% of German respondents who know Air France, 29% of people like the brand.
What is the usage share of Air France in Germany?
All in all, 6% of airline customers in Germany use Air France. That means, of the 66% who know the brand, 9% use them.
How loyal are the customers of Air France?
Around 5% of airline customers in Germany say they are likely to use Air France again. Set in relation to the 6% usage share of the brand, this means that 83% of their customers show loyalty to the brand.
What's the buzz around Air France in Germany?
In August 2022, about 8% of German airline customers had heard about Air France in the media, on social media, or in advertising over the past three months. Of the 66% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Air France in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
